Jordan returns to the NBA in new identity

Editor" Wind-Chasing Puppy

Preface

Recently, Jordan has once again attracted attention. There are reports that Jordan is going to return to the NBA!

The record set by this big guy on the court is still talked about by countless people, but now he is 62 years old, he can't come back and play, right?

The answer is of course no. Jordan's return this time is to have a new identity, and his salary is as high as 290 million yuan!

But many fans are not optimistic about this situation. Why is this?

Jordan's career from "unbeaten legend" to "business boss" is no exaggeration even if it is used to describe it as "perfect".

11 wins in the championship game, including 6 NBA championships, 2 Olympic gold medals, 2 NCAA championships, and never even lost in the tiebreak battle.

His data is still a myth: he averages 30.1 points per game (first in history), 10 scoring champions, 5 MVPs, scored 55 points in a single game in the finals, and averaged 41 points per game in the 1993 Finals, and no one can break to this day.

But after retirement, Jordan did not lie on the book of honor to count the rings, but turned around to create a larger business empire. His money-making speed is even faster than when he was playing in his peak period. In 1997, Nike's AirJordan brand was just a branch of basketball shoes, but now it has become an independent kingdom with an annual revenue of US$6.6 billion.

The agreement signed by Jordan that year also received considerable dividends as the brand's revenue grew.

In 2014, he bought the Charlotte Hornets and cashed out $3 billion directly when he sold most of his shares in 2023, which also made a lot of money.

In addition to basketball, his investment tentacles extend to catering, technology, medical care and even e-sports. He owns several steak restaurants and has also invested in the auto dealership group.

Even if he doesn't play, his net worth still grows at a rate of hundreds of millions of dollars a year, and he has a place in the athlete's wealth list.

Jordan's successful transformation depends not only on fame, but also on his smart business sense. From the arena to the mall, Jordan proves one thing: the real winner will never win only once.

And now he has chosen to return to the NBA. Why is that? In what capacity will we meet all of us?

Returning to the NBA with a sky-high contract, Michael Jordan, 62, once again surprised the whole world - this time, he did not return as a player, boss or spokesperson, but an NBA event commentator.

The US broadcaster officially announced that Jordan will participate in the NBA event commentary and commentary work for next season as a special guest.

The annual salary of this contract is as high as US$40 million, which is about RMB 290 million.

This is 2.5 million higher than the maximum salary of Tom Brady, the current commentator, and has become the salary ceiling of the sports commentary industry. What does this money mean? It is equivalent to earning nearly 800,000 yuan a day, which is higher than his annual salary in the peak NBA season (1997-98 season, US$33.14 million).

So, why did the broadcaster offer such a "sky-high" contract for Jordan?

Not long ago, the NBA signed an 11-year, $76 billion broadcast agreement with the broadcaster.

And even though Jordan has retired for so many years, his own traffic remains unabated. As long as Jordan's name appears, it will naturally attract countless topics of concern.

American broadcasters may also like this, hoping to use Jordan's influence to boost the NBA's ratings in recent years.

After all, the last time the American broadcaster broadcasted the NBA, it was the era when Jordan led the Bulls to complete the second three consecutive championships.

But some fans are not optimistic about Jordan's return. What exactly happened? Why did the fans make such remarks?

Why are fans not optimistic? The suspense of the new season begins

Some fans are still surprised that Jordan will appear on TV as a "commentator".

After all, fans who are familiar with Jordan know that in the past he rarely accepted long interviews. Even Jordan's own documentary, which was launched in 2020, mainly uses a lot of historical video materials.

Since October this year, fans will definitely be happy to hear Jordan's real-time comments every week, which is also a major highlight of the new NBA season.

But on the other hand, fans are also worried. After all, regardless of Jordan's strength and performance, they may dismantle the player's tactics on the spot, and may also have "sharp comments" on the technical shortcomings of current stars.

After some fans learned the news, they said in the comment area that

"I don't think he can be a good basketball commentator. He lacks the humorous cell of O'Neal. Jordan's vision is too high, and it is estimated that it is difficult for players to catch his eye."

Some fans said:

"I am really afraid that the old man will leave after half of his commentary."

Another "understandable" netizen replied, saying that Jordan should have worn a jersey and went directly to teach himself.

But no matter what Jordan's commentary style is, he will increase the topic of NBA events a lot.

So, will he reappear in the commentary seat with famous scenes such as "shrugging his shoulders and spreading his hands" and "closing his eyes and free throws"? Let's all wait and see!

But I have to say that Jordan's retirement life is still really enviable.

Someone retired and took care of his grandson. He earned 290 million yuan in retirement, married a supermodel, played golf, etc., and could also save the NBA ratings.

Decades ago, Jordan conquered the world with basketball, and now he has "come out" with a new identity, and his legend continues.

In addition, he has achieved such a success and is willing to try new things at the age of 62, which is really worthy of our admiration and learning...

Conclusion

When the "God of Basketball" put down the championship trophy and picked up the commentary microphone, what remains unchanged is the absolute right to speak for basketball.

Looking forward to this man bringing you more excitement in the commentary seat!

The original text was published on Interface News 2023-07-04 About "Build the next Jordan brand with revenue of US$6.6 billion in annual revenue, Nike plans to promote the Kobe brand alone"

The original text was published on Dajiang.com 2025-05-14 About "62-year-old Michael Jordan announced his "coming out of the mountain", and will comment on the NBA next season: Looking forward to meeting you in October"