The Lakers sell 10 billion to become a hot search in the United States: Bass still retains 15% of its equity, and there is no pure brand price in the arena

On June 19, another big event occurred in the world sports world. The Los Angeles Lakers sold $10 billion. The Bass family has reached an agreement with Mark Walter, CEO and chairman of diversified holding company TWG Global, to sell most of the Los Angeles Lakers' equity (about 85% of the equity) at a valuation of about $10 billion.

This incident has become a hot search in the United States. The Los Angeles Lakers have been in the hands of the Bass family for 46 years. Without the support of any industry, this family relies on the Lakers to make a fortune. Why are they willing to cash out?

The answer is that Mark Walter gave too much. In 1979, Jerry Bass bought the Lakers for 67.5 million. 46 years later, Jenny Bass sold the Lakers for 10 billion, and Bass also retained 15% of the equity. Every year, their Bass family can still get dividends. The Bass family is a sure profit without losing money in this deal.

On the surface, this is a commercial transaction, but at the deep level, it may be the exchange between two interest groups, often for the next generation of their family to continue to be hereditary.

Lake Media: I saw it. The news that the Lakers are not the most valuable in the NBA are all false. Didn’t you say that the Lakers are the third team with market value?

Hu Media: Our new boss is indeed rich and generous.

Lake Media: Now we even have the hope to introduce Jokic + Giannis at the same time!

According to ESPN, this transaction is a transfer of pure commercial brands, because the Los Angeles Lakers are a team that doesn't even have a stadium, and even if Mark Walter does not have the right to buy, the Bass family let the Lakers go to the auction shelves, and the Lakers can still sell $10 billion. The Lakers' commercial brand value is so terrifying.

Text/Yan Xiaobai: Lakers Observation