Boss Du s first shot? Durant helps Paris enter the NBA European League and needs to pay $500 million in expansion fees

On September 27, there is less than a month left before the start of the NBA regular season in the new season. According to US media reports, as a small shareholder of Paris Saint-Germain, Durant will help the team enter the NBA European League.

As early as the end of last season, Durant officially acquired a stake in the Ligue 1 champion Paris Saint-Germain Club. The funding is part of Paris Saint-Germain's development strategy, aiming to leverage Durant's expertise to help the club explore and expand its business in basketball. If we trace back to 2024, Durant and Paris Saint-Germain have jointly launched limited edition joint products, including customized Nike Air Force 1 Low sneakers, baseball jackets and basketballs.

Durant signed an agreement with Qatar Sports Investment Company, the owner of Paris Saint-Germain, through his company Boardroom, to directly purchase the club's shares. As a new shareholder, Durant will actively participate in the US market expansion action in the Paris Saint-Germain development program and will serve as an advisory role as the club explores a potential transformation to the basketball field. As a new shareholder, Durant will actively participate in the US market expansion action in the Paris Saint-Germain development program and will serve as an advisory role as the club explores a potential transformation to the basketball field.

According to NBA reporter Evan Sidery, Durant, who has recently become a minority shareholder of Paris Saint-Germain, will play an important role in the club's new Europa League that will be launched several years later. Paris Saint-Germain needs to pay more than $500 million in expansion fees to join the league, and Durant will have a lot of say in the relevant decision-making process.