Take advantage of the east wind of the 15th period! Ronaldo Museum enters Hong Kong, and international super IP ignites cultural and sports consumption in the Bay Area

The tide on the shores of Victoria Harbour is resonating with the passionate and leaping sports pulse of the Guangdong-Hong Kong-Macao Greater Bay Area.

Go to the highly anticipated 15th National Games (15th Games) - This national comprehensive sports event, co-organized by Guangdong, Hong Kong and Macao, is getting closer and closer, and the Guangdong-Hong Kong-Macao Greater Bay Area is immersed in an unprecedented sports boom. The wave of national participation, venue construction and consumption upgrading driven by sports events is sweeping the Bay Area, and various innovative sports consumption forms that integrate events, culture, entertainment and technology are emerging like mushrooms after a rain.

Against this background, the arrival of a heavyweight project adds a stronger voice to this craze: the reporter learned that the brand museum CR7®LIFE, which was personally participated by international football superstar Cristiano Ronaldo, will officially land in Hong Kong K11MUSEA on July 7.

This project, covering an area of ​​more than 1,200 square meters, is a strategic measure for Hong Kong to take advantage of the "15th Five-Year Plan" to introduce international top sports IP resources, and deeply leverage the upgrading of cultural and sports consumption in the Greater Bay Area. Its goal is to create a new landmark of regional cultural and sports consumption and an international passenger gravitational field.

Lan Kwai Fong Group Chairman Sheng Zhiwen said that Hong Kong is a vibrant, resilient and constantly innovating city, with a great influence on the international community. The museum's implementation is an important part of the new chapter of urban development, symbolizing Hong Kong's current ambition to inspire vitality, pursue excellence, and reconnect with the world. Lin Haozhe, head of retail business of New World Development Co., Ltd. and CEO of K11Concept Hong Kong, said that K11MUSEA redefines the retail experience by planning landmarks that integrate art, culture, commerce and technology. The implementation of the

CR7®LIFE Museum coincides with a critical period when cultural and sports consumption demand in the Guangdong-Hong Kong-Macao Greater Bay Area continues to escalate. According to relevant statistics, in the past two years, the passenger flow of high-end cultural projects such as the West Kowloon Cultural District, M+ Museum, and the Forbidden City Cultural Museum of Hong Kong has set new highs, and Macau is also actively building the "City of Performing Arts" and a Sports Event Center. The demand for high-quality, immersive and international entertainment and sports experiences in the entire Bay Area has surged.

analysis points out that the integration of international super sports IP and local cultural and tourism commerce has a huge multiplier effect. Top IPs like Ronaldo come with a massive global fan base, and museums can strongly drive inbound tourism and regional internal tourism consumption.

As Hong Kong continues to improve cultural and sports infrastructure, continues to introduce major events and more top international IP projects to the Bay Area, this vibrant hot land is accelerating the release of its unlimited potential as a new highland for global cultural and sports consumption.

Text and Photos | Reporter Sun Qiman