Yang Hansen drives up the viewership boom and provides comprehensive services to promote the development of the spectator economy

The 2025-26 NBA season will officially kick off on October 22. Because of Yang Hansen, this year’s NBA games have once again become a popular event for sports fans. As the official partner of NBA China, China Mobile Migu will broadcast more than 1,300 exciting games in full. At the same time, it will also use more comprehensive services to enhance the game viewing experience and promote the development of the game viewing economy.

Rising star "Han" stirs up expectations

As one of the world's top basketball events, the arrival of the 2025-26 NBA season has aroused the eager attention of basketball fans around the world. The new season is full of highlights and suspense: the legendary star LeBron James may usher in the "last dance", whether the defending champion Thunder can achieve consecutive dominance... Among them, the performance that has attracted the most attention from Chinese fans is undoubtedly the performance of Chinese player Yang Hansen on the NBA stage. This 20-year-old basketball star has already shown solid footwork and excellent defensive awareness in the preseason, which makes people look forward to his NBA journey. On October 23, Yang Hansen will make his regular season debut in a Trail Blazers jersey against the Timberwolves. Migu will accompany the fans to witness the shining moments of Chinese players in the NBA and witness every exciting moment of the new season. According to professional analysis, although Yang Hansen will not be able to reach the height and influence of Yao Ming in the short term, for Chinese fans who have not seen Chinese players competing in the NBA for a long time, Yang Hansen's appearance will still be a huge promotion, and it can be foreseen to promote TV broadcasts and the game viewing economy.

Professional commentary accompanies passion

As the new NBA season ignites the basketball world, Migu will create a top commentary team covering "ace commentary + professional guests + special commentary" to create a multi-faceted companionship viewing experience. Famous speakers such as Chen Zhenghao, Yang Jian, Li Gen, Zeng Lingxu, Ma Jian, and Zhuang Ningyu will be at the core events to provide accurate insights into the tactical game on the field; the unique and popular combination Cai Kaichen and Ji Mengnian, Lian Rui and Zhou Peng will work together to bring unique and exciting commentary, creating a heated atmosphere for watching the game. In addition, star athletes such as Zhou Qi, Liu Xiaoyu, and Lei Meng will air into the live broadcast room as special guests to accompany fans to witness the high-energy showdown.

Multiple programs increase audience interaction

Facing the new season, Migu will also interact with the community through rich and diverse self-made content to build an exclusive gathering place for NBA fans. More than 30 self-made programs such as "Migu Main Arena", "NBA Weekly", "NBA Five-Ga Ball" and "NBA Frontline" comprehensively cover game previews, post-game reviews and hot topics; the community section has specially set up interactive gameplay such as star lighting, customized skins, and exclusive chat rooms to create an immersive social space for fans. At the same time, all 30 NBA teams will collectively join the Migu video platform for the first time, presenting exclusive team updates, locker room highlights and player interactive content to Chinese fans through their official accounts, creating a zero-distance NBA game viewing ecosystem. Currently, Migu Basketball Pass’s new season early bird is on sale. If you subscribe, you will receive an additional diamond membership, and have the opportunity to receive NBA jerseys, basketball gift boxes and other limited edition gifts, starting an unprecedented basketball journey. Through these methods, audience stickiness will be further increased, and audience enthusiasm and participation in watching the game will be enhanced.

High technology provides a new experience for watching games

Worried about missing Yang Hansen’s debut in the new NBA season, and want to watch every high-energy moment on the court? Migu AI's black technology for watching games will escort you throughout the entire process, making it exciting and leaving no regrets. With the support of the AI ​​star lighting function, viewers in front of the screen can click on their favorite players on the Migu Video APP and track the highlights of their favorite players with one click; in order to provide a full range of personal services for watching the game, the AI ​​​​watching assistant intelligently recommends game content to help fans achieve personalized game viewing management. More black technologies will continue to come online to help fans immerse themselves in every second of NBA excitement.

The new NBA season has reignited. At 7:30 on October 22, the regular season opener, Rockets VS Thunder, is about to begin, and powerful players from all walks of life will appear one after another. The NBA broadcast in the new season will have another significant impact on the development of China’s game viewing economy and sports industry.