2025 FIFA Club World Cup is about to start new technologies to empower sports events

People's Daily, Beijing, May 29 (Reporter Qiao Xuefeng) On the football field, the referee leaned over to view the VAR (Video Assistant Referee) screen and made more accurate judgments; at home, the audience obtains player data in real time through AI TV, and smart home appliances build an immersive viewing scene... Now, a technology-driven sports industry transformation is unfolding around the world.

From the guarantee of fairness of the event to the upgrading of audience experience, new technologies are integrating into every link of sports events in a diverse form, redefining human cognition and participation in sports competition.

The pursuit of accuracy and fairness of modern sports events has given rise to the deep coupling of technology and competition. The maturity and application of VAR technology are called an important milestone in the history of football. Through multi-angle high-definition cameras and real-time data relays, the referee can review the disputed penalty with the help of video playback, greatly reducing the probability of misjudgment.

In the 2025 FIFA Club World Cup, China's display technology will go to the world stage through VAR scenes. It is understood that as the first official VAR display partner, Hisense provides high-precision screen support for the surrounding areas and referee rooms, helping the referee team make more accurate decisions.

At the same time, the rise of artificial intelligence has completely changed the interaction mode between audiences and sports events. Today's demand for watching games has been upgraded from "watching games on one TV" to "building an intelligent watching game ecosystem". Recently, Hisense released a plan to renew the AI ​​fans' families of Club World Cup, focusing on all the scenes of watching the game, including AI display, AI air, AI food, AI washing and care, and jointly creating an AI panoramic Club World Cup experience with FIFA.

Experts said that in the future, with the continuous breakthroughs in technologies such as 5G, the Internet of Things, and quantum computing, sports events may become the best test site for global scientific and technological collaborative innovation. Chinese companies participate in international competition cooperation through technology output, becoming a new paradigm for culture and technology to "go global".