Fenway is making money, is Liverpool going to start a big shopping trip?

According to the latest European club valuation released by Forbes Fortune, Liverpool's market value is now close to US$6 billion, an increase of 500 million from last year. In the U.S. era, the value soared

In 2010, Fenway Sports Group, under John Henry, acquired Liverpool from Gillette and Hicks, with the market value of this time being only US$500 million. After experiencing the hustle and bustle of the Rogers era, Liverpool has been stationed in the Premier League Championship Group during Klopp's tenure and achieved 7 important championships. After 15 years of operation, the market value of this club soared 12 times.

Be rich, have ideas

Adhere to the business philosophy of "living within your means" for many years, strictly control recruitment and salary expenditure, make drastic efforts in the field of business development, and spare no effort to improve the club infrastructure construction... Fenway Group will fully understand the experience accumulated when it was playing in North American sports. When Klopp and Slot completed a high-quality transfer of power, Liverpool's market value finally reached US$6 billion this season.

Thanks to the soaring revenue in many fields such as Champions League bonuses, TV share sharing, league bonuses and commercial sponsorship, Liverpool's revenue has reached 700 million euros in the past year. While making a lot of money, Fenway Group also began to "understand the people's sentiment". Renewing the contract with the two veterans is the starting point. The future summer purchase and acquisition of satellite teams will be their "big moves".

Dahao buying is not groundless, Liverpool is going to change his lifestyle, according to the reporter of "Liverpool Echo" Ian Doyle, Liverpool has begun to prepare for next season, and several important signings are on the way. With the "Maybach" midfield combination already, Liverpool will focus on strengthening the front and back lines, that is, finding alternatives to Robertson, as well as the successors of Salah and Van Dyke, Bournemouth doubles (Korkez & Heysen) and Brentford's leading scorer (Mbeumo) are their goals.