Ratings continue to rise! ESPN: NBA first-month ratings hit 15-year high, attendance second in history

November 21 According to ESPN reports, the NBA announced this week that the comprehensive ratings in the first month of the regular season hit a 15-year high.

According to reports, in the first month, more than 60 million viewers watched the NBA's national live regular season broadcasts through NBC/Peacock, Amazon Prime Video or ESPN, which was the highest opening ratings in 15 years (excluding the 2011-12 season).

It is understood that NBA-related content has received more than 30 billion views on official and third-party social media platforms, setting a new record for the same period of the season. Merchandise sales on the NBA Store increased by 20%, mainly due to the outstanding performance of the league's young players-including Alexander, Edwards, Vunbanyama, Maxey, Flagg, Brunson and Doncic.

NBA officials stated that NBA League Pass subscriptions also increased by 10%, and the time users spent watching games on the platform increased by 8%.

In addition to online data, NBA arena attendance this season is the same as last season, tied for the second highest in history. The league-wide attendance rate is about 97%. Ten teams have sold out all their home games so far this season, namely: Celtics, Cavaliers, Warriors, Rockets, Heat, Knicks, Thunder, Suns, Spurs and Jazz. In addition, the attendance of teams such as the Hawks and Hornets increased by nearly 10% compared with the same period last year.

According to previous reports, the NBA’s ratings in the first week of this season have reached a new high in the past 15 years, laying a good foundation for the first month’s ratings to hit a new high.