1 billion pounds in 10 years: Manchester City signs record-breaking new sponsorship contract, Premier League BIG 6 is very different

Although Manchester City is not short of money, it still needs to work hard to broaden channels in commercial development, which is not only conducive to sustainable operation, but also an important guarantee for the overall development of the club. Many people did not expect that Manchester City's unexpected loss to Riyadh's New Moon in the Club World Cup and also cast a layer of negative emotions on Guardiola's preparations for the new season. However, finding the problem and correcting it throughout the offseason is a blessing for Guardiola. Next, they will rely on their wealth advantages to buy new players and complete the lineup upgrade.

When talking about advantages here, in addition to being strong in capital, it is also closely related to business activities. Manchester City recently officially announced that it had completed a contract renewal with its main sponsor (Puma Sports). Although the specific amount of the new contract has not been announced, according to media calculations, Manchester City will sign an unprecedented contract with its sponsor, with a term of up to 10 years, with a total sponsorship fee of up to 1 billion pounds, and a sponsorship of more than 100 million pounds per year. This is indeed unprecedented in football history, making Manchester City's revenue a significant increase in business leaders in the green field.

Although Manchester United has performed poorly in recent seasons, its main sponsors are still very supportive of the club. Currently, this wealthy family is temporarily ranked second with a 10-year contract of £900 million. However, compared with the Manchester City contract, Manchester United sponsorship contract contains many restrictions. For example, if you fail to enter the Champions League, the annual sponsorship fee will be significantly reduced, which was implemented last season.

For Manchester United coach Amorin, achieving good results is not only a glory and self-provement, but also an important way to improve business returns. In the new season, they can't do this anymore.

The sponsorship list ranked 3rd to 6th in the Premier League, Chelsea, Arsenal, Tottenham and Liverpool. Among them, the sponsorship contracts of Chelsea and Tottenham were both 15 years long, but the actual amount was far from the same. The total value of the Chelsea contract was 900 million pounds, while Tottenham Hotspur was only 450 million pounds. Liverpool signed a five-year contract with a sponsorship fee of only 300 million pounds, which is significantly lower than other teams.

, Newcastle United, Everton, Aston Villa and other teams, the annual sponsorship fee is only 10-30 million pounds, which is completely different from Big6. Commercial sponsorship not only reflects the true status of the club's performance, but also is an important pillar of its commercial development. For sponsors, this is a way to gain great exposure; for wealthy families, it can provide generous positive rewards, which is indeed a win-win model.